Los Angeles (May 19
th, 2008) – Steve Bellamy, Chairman and CEO of The Ski Channel (
www.theskichannel.com), announced a series of acquisitions, partnerships and contests involving programming, marketing, distribution, major ski resorts and brands.Skiers World is one of the preeminent ski episodic international television series has been in production for 28 years. The series previously carried on Outdoor Life is produced by Double Black Diamond Productions out of Toronto and is managed by famed action sports producer Chris Diamond. The deal will give The Ski Channel hundreds of episodes of premiere ski content over 5 years. Level 1 Productions, one of the most renown film makers in the action sports has licensed their library to The Ski Channel giving viewers classic ski film titles such as: High Five, Second Generation, Forward and Strike Three. Level 1 is owned and operated by Josh Berman and located in Denver Colorado.Teva Mountain Games the international summer mountain sports festival taking place June 5
th – 8
th in Vail Colorado features competitors in numerous disciplines within: kayaking, climbing, biking, paragliding, rafting and trail running. Many of the events in the games, such as the Bouldering World Cup bring the world’s best athletes from the sport.In partnership with the United States Snowshoe Association, Inc, the governing body of US Snowshoe Racing, The Ski Channel acquires television rights as well ownership over a potential series of events as well as the US World Cup stop. Additionally, the US Snowshoe will have a deep web partnership and will create at Snowshoe information portal on
www.theskichannel.com.“In every deal we try to garner programming, marketing, revenues and assets,” said Steve Bellamy. “Over 200,000 pairs of snowshoes were sold at retail in the last 2 quarters - a 20% gain in pairs sold over the previous year’s time period. All of these mountain sports: mountain biking, trail running, adventure racing and Snowshoe Racing are growing like crazy. There is a rebellion against the sedentary lifestyle of the last decade and people are getting out and doing! We are going to help these sports grow even faster and at the same time tag along for the ride.”The Ski Channel is also launching a series of contests on
www.theskichannel.comallowing consumers to win ski-in/ski-out vacations to Crested Butte and Jackson Hole as well as ski gear packages from Salomon and clothing packages from Descente/DNA by writing stories, sending in videos and signing up for The Ski Channel newsletter.
The Ski Channel (
www.theskichannel.com) is an original ad supported network delivered via VOD web, wireless and other means of distribution. It is the only cable television network devoted to the wide variety of year round mountain activities such as skiing, snowboarding, hiking, biking, backpacking, climbing, etc, along with many off-slope activities. The Ski Channels’ content will inspire and inform its audience with magazine shows, reality shows, movies, events, news, weather and programs that focus on destination travel, equipment, instruction and real estate. It’s corporate partners include: Time Warner Cable, Panasonic, Marquis Jets, Fender Guitars, Mirage Resorts, Rage Films, Ride Guide, Harro and Olympic Gold Medalist Jonny Moseley.
For further information please contact:
Sinah Hoenig (310) 230-2050
shoenig@theskichannel.com
Mountain Biking
