The Ski Channel was the talk of The Ski Show and the National Academy of Television Program Executives (NATPE) as it commandeered the entranceway of both conventions with a 40 foot long by 8 foot high video wall. The video wall by Monster Media was completely interactive; when consumers walked by, their motion would make the wall snow or wipe frost from the wall, thus increasing the attention paid to our marketing machine. The wall was viewed by approximately 30,000 people from the ski, snowboard and television worlds everyday of the four day convention.